Client

When Julie Wainwright, CEO of The RealReal, initially reached out, The RealReal was barely an idea. Our journey began with researching and defining the initial concept and brand strategy, followed by developing the initial MVP and subsequent versions as the product evolved.

Idea to IPO Journey

Over the next 5 years of rapid growth, we designed and managed a comprehensive brand system, all consumer-facing digital touchpoints (desktop, mobile, and native apps), along with a robust back-end CRM, CMS, and a customized inventory management system.

Results

What began as an impressive business plan crafted by a Silicon Valley legend blossomed into a billion-dollar business that recently went public.

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Visit this brand at TheRealReal.com